A campaign that flowed like The Ganga
CLIENT
OUR ROLE
Innovative Hoarding Design
Digital Media
DATE
Overview
To increase footfall, generate high-quality leads for property developers, and build massive visibility for the expo across offline and online channels with impactful on-site branding, crafted engaging digital visual designs, and ensured a cohesive promotional strategy.
Offline Branding & Promotion
- Local Hoardings & Billboards - Over 30 prime-location hoardings showcasing the expo’s date, venue, and highlights. - Estimated 1.2 million impressions over 4 weeks.
Digital & Social Media Campaign
Meta Ads - Facebook & Instagram Ads targeted to Nashik-based property seekers, generating 5,000+ landing page visits. Google Ads - Google Display Network ads run on real estate and finance websites. Social Media Promotion - Regular creative and engaging reels and posts including multiple CGI reels on Instagram, and Facebook.
Influencer Collaborations
- Partnered with 5 real estate and lifestyle influencers (total reach: 1.5M followers). - Video tours and behind-the-scenes reels, collectively garnering 120,000 views and driving direct traffic to the event page.
On-Ground Build
- Fabrication team engineered the impossible curve - Curved metal frame + LED track - Seamless vinyl to handle the cut-out - Installed at one of GIFT City's busiest traffic points
Design Innovation
- Custom hand-cut shape inspired by water flow - Curved LED strip embedded along the contour - Backlit wash to illuminate the base - Built to be visible from 300+ meters in night traffic
Results
- First-of-its-kind curved LED hoarding at GIFT City - Maximum Investors & night-time eyeballs - Brand recall boosted through shape psychology - Reinforced Kaavyaratna's "Ganga ki Lehar Apne Sehar" narrative
Awards
Category - Best Use of Video for Social Media and Award For - A Coin That Connects India Creatlane CGI