UNIQLO × PHOENIX
PALLADIUM
CLIENT
OUR ROLE
CGI,
Visual Storytelling
DATE
March, 2024
Objective
UNIQLO × Phoenix Palladium required more than a store announcement—it needed a moment of arrival. As Phoenix Palladium expanded, the goal was to introduce UNIQLO in a way that felt bold, cinematic, and unmistakably present, setting the tone for the new retail experience from the very first interaction.
Visual Storytelling
CravStudios crafted a series of high-impact CGI films that transformed information into experience:
A cinematic teaser to announce UNIQLO’s arrival
A large-scale brand showcase highlighting presence and scale
A CGI-enhanced directional film turning wayfinding into a visual journey
Through CGI, VFX, and motion design, conventional retail communication was reimagined as immersive storytelling—where movement, scale, and atmosphere guided audiences intuitively through the space.
Impact
Elevated a standard retail announcement into a memorable visual event
Reinforced UNIQLO’s brand presence as confident, modern, and global
Turned navigation and orientation into engaging visual moments
Designed not just the store reveal—but how the arrival is experienced