CLIENT
OUR ROLE
Billboards,
Digital Media
DATE
August, 2023
Background
Shivalik Group, a leading real estate developer in Gujarat, has always maintained a strong connection with the community of Ahmedabad. As the festive season approached, Shivalik wanted to create a campaign that not only celebrated the joyous time of year but also showcased their ongoing commitment to enhancing the lives of families through their homes. The goal was to foster a sense of togetherness and gratitude, emphasizing Shivalik’s role in the community's growth and prosperity.
Campaign Concept
The campaign, titled "Tyohaaro ki Shuruat Shivalik ke Saath" ("The Beginning of Festivals with Shivalik"), aimed to connect with the community on an emotional level. It highlighted the festive season as a time for family, joy, and celebration, with Shivalik being an integral part of these moments. The message was clear: Shivalik is not just a real estate group; it's a part of every family's festival, growth, and happiness.
Digital Video Commercial (DVC)
A key element of the campaign was a heartfelt DVC released during the festive season. The video beautifully portrayed the lives of families in Ahmedabad, showing how Shivalik's homes have become the backdrop to their cherished memories and celebrations. It captured moments of joy, togetherness, and tradition, showcasing how Shivalik has been a silent yet vital participant in these families' lives.
The narrative of the DVC expressed Shivalik’s gratitude for the community’s trust and support over the years. It reinforced the idea that the bond between Shivalik and Ahmedabad’s residents is built on mutual respect, growth, and the shared joy of celebrations.
Key Message
"We have always maintained our bonds with the beautiful community of Ahmedabad. Years have passed by, and we kept growing with your love and support, becoming the biggest real estate group in Gujarat."
The campaign invited everyone to celebrate the festive season together, emphasizing unity and shared joy:
•Sath Milke Sawaarte Hai Parivaro Ko (Together We Enhance Families): Shivalik's homes are where families grow and thrive.
•Saath Milke Manate Hai Sab Utsav (Together We Celebrate All Festivals): Shivalik homes are places where every festival begins with joy and togetherness.
•Tyohaaro Ki Shuruat Shivalik Ke Saath (The Beginning of Festivals with Shivalik): Inviting the community to start their festive celebrations with Shivalik.
Results
The "Tyohaaro ki Shuruat Shivalik ke Saath" campaign resonated deeply with the audience, leading to increased brand engagement and a surge in inquiries about Shivalik’s properties. The DVC received positive feedback for its emotional storytelling and portrayal of the community spirit.
Community Impact
This campaign further strengthened Shivalik’s image as a brand that values and nurtures its relationship with the community. By focusing on the shared joy of festivals, Shivalik positioned itself not just as a real estate provider but as a custodian of tradition, togetherness, and happiness.