CLIENT
OUR ROLE
OOH,
Digital Media
DATE
Dec, 2024
About the Campaign
Objective
To create a unique, immersive stall experience at CREDAI Shelter 2024, showcasing Thakkers Group’s projects as works of art, while reinforcing its legacy of luxury, innovation, and craftsmanship.
Concept & Vision
Theme: "Where Architecture Meets Art"
The stall was envisioned as an art gallery, with projects presented as curated masterpieces, reflecting Thakkers Group’s ethos of blending design, elegance, and functionality.
Design Highlights
Art Gallery Aesthetic: Minimalist design with clean lines, high-quality finishes, and ambient lighting.
Multi-Sensory Experience: Use of subtle fragrances, soft music, and digital storytelling to enhance engagement.
Interactive Features:
Digital screens for project walkthroughs.
Scale models of key projects.
Dedicated zones for discussions and presentations.
Showcased Projects
1. Thakkers Celestial – Ultra-luxury villas inspired by the cosmos.
2. Thakkers Greenscape – A sustainable plotting project.
3. Thakkers Green Hills – Premium residential spaces with a nature-centric design.
4. Thakkers Manor – Luxurious 4BHK residences redefining modern royalty.
5. Thakkers M Square – A premium commercial hub.
Execution
1. Pre-Event Preparation
Conceptualizing the design and curating the storytelling approach.
Developing scale models and digital content for projects.
2. On-Site Setup
Seamless integration of design elements to replicate an art gallery ambiance.
Placement of interactive zones for maximum visitor engagement.
3. Visitor Experience
Guided project tours through digital and physical mediums.
Personal discussions with the Thakkers team.
4. Challenges
Space Optimization: Designing a stall that feels open yet detailed in a limited space.
Immersion Delivery: Balancing the artistic gallery concept with practical visitor engagement tools.
Results
High Footfall: The stall became a highlight of the event, attracting significant attention.
Engagement: Visitors actively interacted with project displays and scheduled follow-up meetings.
Brand Reinforcement: Successfully positioned Thakkers Group as a leader in innovation, luxury, and thoughtful design.
Conclusion
The Thakkers Art Gallery at CREDAI Shelter 2024 set a benchmark for immersive real estate showcases. By combining art, technology, and design, it transformed traditional project presentations into a memorable experience, leaving a lasting impression on visitors.
Key Takeaway
Luxury is not just built—it’s curated, experienced, and celebrated.