CLIENT
OUR ROLE
OOH,
Digital Media
DATE
June, 2023
Teaser Phase
โขTheme: Introduction of Kapil Dev through a teaser What Drives the Legend? This phase capitalized on Kapil Devโs iconic status in Indian cricket, specifically in Gujarat, where cricket holds immense cultural significance.
โขTaglines & Imagery: Teasers included phrases like Stellar Captain, Stellar Performer, Stellar Winner and What Drives The Legend? These themes were tied to both Kapil Devโscricketing excellence and Stellar Skodaโs superior automotive experience.
Channels
โขBillboards: Strategically placed across Gujarat, ensuring high visibility in prime urban and suburban locations.
โขDigital Media: Social media campaigns featuring visually compelling posts to spark conversations about who or what the "legend" is.
โขLED Displays: Running teaser content in key high-traffic areas, building anticipation about the campaignโs reveal.
Led Displays
Strategically placed across key urban centers in Gujarat, such as Ahmedabad, Surat, and Vadodara. Over 20+ locations were utilized for high visibility, capturing commuters' attention and building a sense of mystery about the upcoming announcement.
Impact
โขOnline Ads: The pre-launch teaser campaign achieved 10,00,000+ impressions across platforms such as Instagram, Facebook, and YouTube, creating a massive buzz and raising curiosity about the campaign.
โขEngagement Rate: The teasers achieved a 3.5% engagement rate with significant shares, likes, and comments across social platforms, indicating strong audience interest.
โขMedia Coverage: The event was covered by over 50 regional and national news outlets, resulting in significant earned media exposure, boosting brand awareness among diverse audiences.