CLIENT
OUR ROLE
Billboards,
Digital Media
DATE
June, 2023
Teaser Phase
•Theme: Introduction of Kapil Dev through a teaser What Drives the Legend? This phase capitalized on Kapil Dev’s iconic status in Indian cricket, specifically in Gujarat, where cricket holds immense cultural significance.
•Taglines & Imagery: Teasers included phrases like Stellar Captain, Stellar Performer, Stellar Winner and What Drives The Legend? These themes were tied to both Kapil Dev’scricketing excellence and Stellar Skoda’s superior automotive experience.
Channels
•Billboards: Strategically placed across Gujarat, ensuring high visibility in prime urban and suburban locations.
•Digital Media: Social media campaigns featuring visually compelling posts to spark conversations about who or what the "legend" is.
•LED Displays: Running teaser content in key high-traffic areas, building anticipation about the campaign’s reveal.
Led Displays
Strategically placed across key urban centers in Gujarat, such as Ahmedabad, Surat, and Vadodara. Over 20+ locations were utilized for high visibility, capturing commuters' attention and building a sense of mystery about the upcoming announcement.
Impact
•Online Ads: The pre-launch teaser campaign achieved 10,00,000+ impressions across platforms such as Instagram, Facebook, and YouTube, creating a massive buzz and raising curiosity about the campaign.
• Engagement Rate: The teasers achieved a 3.5% engagement rate with significant shares, likes, and comments across social platforms, indicating strong audience interest.
•Media Coverage: The event was covered by over 50 regional and national news outlets, resulting in significant earned media exposure, boosting brand awareness among diverse audiences.