CLIENT

OUR ROLE
Billboards,
Digital Media
DATE
Oct, 2024

Campaign Overview
The "Shivalik Ready Property Festival" campaign was designed to harness the festive spirit of Diwali, a time when families traditionally seek to make big, meaningful investments such as buying a home. With the theme of "Immediate Joy," the campaign highlighted Shivalik’s ready-to-move-in properties and bundled them with attractive offers, making the dream of homeownership more accessible and exciting.
The campaign spanned multiple channels, including digital, outdoor, and offline activations, and leveraged humor, family dynamics, and festive aspirations to create a lasting impact.
Teaser Campaign
A teaser phase built anticipation for the festival. Cryptic content with "SRPF" and "Something Big is Coming" captured attention, leveraging trending social formats to drive curiosity.
Email Marketing
An elegant, Diwali-themed emailer shared essential details about the SRPF, showcasing:
Exclusive offers: Free vehicles, vacations, furniture, appliances, and stamp duty waivers.
Prime locations: Panjrapole, Ambli, Shela, and Shahibaug.
Customizable payment plans to suit buyers’ needs.
WhatsApp Communication
A personalized approach included clickable links to campaign videos and details, enhancing convenience for prospective buyers.
OOH
Eye-catching billboards were placed strategically in high-traffic areas, showcasing the SRPF offers and creating a festive ambiance with vibrant visuals and bold typography.
Two engaging DVCs were produced, using humor and relatable family scenarios to connect with the audience:
• DVC 1: "One Shot, One Home, One Car"
• Story: A mom fulfills her dream of a perfect home, the kid gets a dream car, and the dad takes the credit for it all.
• Execution: The video highlighted Shivalik’s enticing offers and the joy of upgrading to a better lifestyle during Diwali.
• Impact: Over 2.4 million views, sparking conversations about family aspirations.
• DVC 2: "Papa-Mummy Turn Beach Lovers"
• Story: With Shivalik’s "Buy a Home, Get a Vacation" offer, a family’s dream of owning a home and taking a vacation comes true.
• Execution: Scenic shots, heartfelt moments, and light-hearted chaos captured the audience’s imagination.
• Impact: Over 5 million views, with high engagement across social platforms.
1. Digital Video Commercials (DVCs)
Results
Increased Brand Recall: The campaign achieved remarkable visibility, with millions engaging with the DVCs and teaser content.
Lead Generation: A significant spike in inquiries was observed, with potential buyers actively exploring Shivalik’s ready-to-move properties.
Emotional Resonance: The use of humor and family-centric storytelling established a strong emotional connection with the audience.
Enhanced Festive Positioning: Shivalik was successfully positioned as the preferred choice for homebuyers during the festive season.