CLIENT
OUR ROLE
DVC,
Digital Media
DATE
April, 2024
Brand Ambassador Selection
Desired Profile
We sought a celebrity who would seamlessly align with SPACE India’s mission of promoting STEM education while maintaining a positive influence over the target audience of young students and their parents.
Why Sanjana Sanghi?
Sanjana Sanghi emerged as the perfect choice due to her unique blend of academic achievement, social responsibility, and widespread appeal.
•UNDP Youth Champion- A known advocate for social change and education, reinforcing SPACE India's educational mission.
•Academic and Bollywood Background- Her dedication to learning alongside a flourishing acting career made her a role model for students aspiring to balance
academics and creativity.
•Youth Appeal- As a young Bollywood star, she resonates well with students, making her relatable and approachable.
•Celebrity Influence- Her reach and credibility provide SPACE India with enhanced visibility and engagement among parents and educators.
DVC
Sanjana Sanghi's collaboration as the brand ambassador for SPACE India's Rocket Science Aasan Hai campaign was brought to life through a dynamic digital video commercial (DVC), produced by CravStudios. The DVC featured Sanjana engaging in simple, fun space experiments, emphasising that space science is accessible to everyone. Her relatable presence & the visually engaging production helped drive the campaign’s message, making STEM education more appealing to students & parents alike.
DVC for SPACE India
DVC for SPACE Arcade
Impact
•Engagement- The campaign saw significant traction on social media, with increased interaction from students and educators.
•Visibility- Sanjana Sanghi’s endorsement helped boost SPACE India’s brand recognition and trust within educational and parental communities.
•Conversions- The campaign successfully drove a spike in inquiries and program sign-ups for SPACE India.