CLIENT
OUR ROLE
OOH,
Digital Media
DATE
October, 2023
Background
Pratham Youth Community, a dynamic and vibrant community, wanted to create an unforgettable Navratri experience for the youth of Ahmedabad. The event, named "PYC Navratri Festival," aimed to blend traditional festivities with a modern twist, making it a must-attend event for the city's youth.
Event Décor and Stage Setup
•Designed a contemporary yet traditional décor theme that enhanced the festive ambiance.
•Crafted vibrant and intricate installations, stage setups, and lighting arrangements to reflect the energy of Navratri.
Graphic Design and Pass Printing
•Created visually striking graphics and promotional materials that were used across various platforms.
•Designed and printed entry passes, incorporating unique elements that served both as keepsakes and functional entry tickets.
Social Media Trending Content
•Developed and executed a social media strategy to create buzz around the festival via reels.
•Produced a series of trending reels, capturing behind-the-scenes moments, event highlights, and influencer interactions to engage the audience.
Challenges
•Balancing traditional Navratri elements with a modern, youth-centric approach to attract a Gen-Z audience.
•Coordinating the entire event's logistics, from décor setup to real-time social media updates, ensuring seamless execution.
Results
•The PYC Navratri Festival was a resounding success, attracting a large crowd and gaining significant traction on social media.
•The event décor and graphic designs received widespread appreciation for their creativity and uniqueness.
•Social media reels garnered thousands of views, contributing to the festival's trendiness and popularity among the youth.