CLIENT
OUR ROLE
OOH,
Digital Media
DATE
March, 2024
Our Approach
Research & Insights
• Target Audience Analysis: We identified that PAGE 22's potential residents are discerning buyers who value aesthetics, functionality, and exclusivity in their homes.
• Market Benchmarking: Analyzed successful luxury residential brands to ensure PAGE 22's branding was both competitive and unique.
• Symbolism Integration: Focused on the concept of turning a new chapter in life, which aligns with the ethos of PAGE 22.
Tagline
"A new address like no other" — Highlights the exclusivity and modern living experience offered by PAGE 22.
Brand Story
PAGE 22 symbolizes the beginning of a new chapter in life. Just as turning a page unveils something new and exciting, this project offers a fresh perspective on luxurious living in Ahmedabad.
Outdoor Branding
• Billboards: Strategically placed in high-traffic areas with the tagline and logo to create awareness and curiosity.
• Building Wraps: Featured the logo and key visuals, reinforcing the premium identity.
Digital Presence
• Social Media Campaigns: Focused on the lifestyle aspect of PAGE 22, showcasing its unique offerings such as 3BHK apartments, 4BHK duplex penthouses, and exclusive amenities.
• Mobile App Icon: A clean, recognizable icon featuring the monogram ensured consistency across digital platforms.
Print & Promotional Materials
• Brochures: Highlighted the architectural design and premium features of PAGE 22.
• Hoardings and Invitations: Created excitement around the launch event, targeting the affluent buyer demographic.
Results
The brand identity successfully positioned PAGE 22 as a premium residential project, with widespread recognition among the target audience.
The cohesive application of brand identity across platforms built trust & strengthened brand recall.
Launch Success: Pre-launch registrations exceeded expectations, indicating strong interest from the market.