Nature Tales

Nature Tales

Nature Tales

ABH Luxury

ABH Luxury

ABH Luxury

CLIENT

OUR ROLE

Billboards,

Digital Media

DATE

March, 2024

EKaiva Logo Design Cover Image

About the Campaign

About the Campaign

Objective

•Positioning: Highlight Nature Tales as a luxurious escape that merges urban comforts with the serenity of nature.

• Awareness: Build a strong brand presence in the Nashik market, particularly among affluent audiences.

• Engagement: Generate interest among potential buyers through immersive visuals and clear messaging.

• Sales: Drive leads for the 31 exclusive 4BHK villas.

Creative Concept

"A Meeting Ground of Two Different Worlds"
This concept embodies the core philosophy of Nature Tales: blending the raw beauty of nature with the sophistication of urban living. The messaging revolves around exclusivity, serenity, and indulgence.

Campaign Elements

1. Brochure Design
Objective: Provide a comprehensive overview of Nature Tales' offerings in an elegant, visually appealing format.

  • Lavish visuals showcasing villas amidst lush greenery.

  • Clear segmentation of lifestyle, eco-friendly, and infrastructural amenities.

  • Detailed floor plans and master plans for prospective buyers.

  • Copy emphasizing the premium and serene aspects of the property.

  • Color Palette: Green and gold to symbolize luxury and nature.

2. Hoarding
Objective: Capture attention and drive inquiries.

  • Design Highlights:

    • Striking imagery of the villas with lush surroundings and a pool.

    • Bold typography: "Urban Ultra Luxury" with directional cues.

    • QR code for instant access to the website and contact details.

    • Placement: Key high-traffic areas around Nashik to maximize visibility.

EKaiva Brand Pattern Design
EKaiva Brand Pattern Design
EKaiva Brand Pattern Design
EKaiva Logo Design
EKaiva Logo Design
EKaiva Logo Design
EKaiva Branding Mockups
EKaiva Branding Mockups
EKaiva Branding Mockups
EKaiva Pre- RERA and Launch Icon Poster
EKaiva Pre- RERA and Launch Icon Poster
EKaiva Pre- RERA and Launch Icon Poster

Results

Awareness: Increased brand recognition in Nashik's real estate market.

  • Engagement: Over 200 inquiries generated in the first two weeks post-launch.

  • Leads: High-quality leads from affluent buyers seeking luxury villas.

  • Sales: Significant interest in pre-bookings, with several units reserved.

    The Nature Tales campaign successfully positioned the project as Nashik's premier ultra-luxury villa community. By combining thoughtful design, strategic messaging, and multi-channel execution, we achieved significant traction among the target audience, setting a benchmark for future real estate campaigns.