CLIENT

OUR ROLE
Billboards,
Digital Media
DATE
March, 2024

Objective
•Positioning: Highlight Nature Tales as a luxurious escape that merges urban comforts with the serenity of nature.
• Awareness: Build a strong brand presence in the Nashik market, particularly among affluent audiences.
• Engagement: Generate interest among potential buyers through immersive visuals and clear messaging.
• Sales: Drive leads for the 31 exclusive 4BHK villas.
Creative Concept
"A Meeting Ground of Two Different Worlds"
This concept embodies the core philosophy of Nature Tales: blending the raw beauty of nature with the sophistication of urban living. The messaging revolves around exclusivity, serenity, and indulgence.
Campaign Elements
1. Brochure Design
Objective: Provide a comprehensive overview of Nature Tales' offerings in an elegant, visually appealing format.
Lavish visuals showcasing villas amidst lush greenery.
Clear segmentation of lifestyle, eco-friendly, and infrastructural amenities.
Detailed floor plans and master plans for prospective buyers.
Copy emphasizing the premium and serene aspects of the property.
Color Palette: Green and gold to symbolize luxury and nature.
2. Hoarding
Objective: Capture attention and drive inquiries.
Design Highlights:
Striking imagery of the villas with lush surroundings and a pool.
Bold typography: "Urban Ultra Luxury" with directional cues.
QR code for instant access to the website and contact details.
Placement: Key high-traffic areas around Nashik to maximize visibility.
Results
Awareness: Increased brand recognition in Nashik's real estate market.
Engagement: Over 200 inquiries generated in the first two weeks post-launch.
Leads: High-quality leads from affluent buyers seeking luxury villas.
Sales: Significant interest in pre-bookings, with several units reserved.
The Nature Tales campaign successfully positioned the project as Nashik's premier ultra-luxury villa community. By combining thoughtful design, strategic messaging, and multi-channel execution, we achieved significant traction among the target audience, setting a benchmark for future real estate campaigns.