Levvel 7
CLIENT
OUR ROLE
Digital Media
DATE
March, 2024
About the Campaign
Our Approach
Voice & Verbal Identity
We sculpted a tone that is:
• Innovative & Glamorous – to stand out in a crowded luxury market.
• Elegant & Luxurious – reflecting timeless class.
• Unique & Sustainable – aligning with modern eco-conscious values.
These voice attributes became a north star for all brand expressions, from social content to ad copy.
Typography & Color System
Typeface: Gilroy – A modern sans-serif font with twenty elegant styles, exuding minimalism and clarity.
• Color Palette: Curated to emphasize premium sophistication with contrasts that feel both bold and serene.
Design Elements
Patterns & Motifs: Custom brand patterns add a signature aesthetic to digital and print assets.
• Visual Messaging: Every layout was designed to visually echo the tagline:
"Discover a living that defines a new dimension of luxury"
Social Media & Ad Creatives
We extended the identity into scroll-stopping social visuals and story ads. The designs leveraged rich textures and motion to communicate the aspirational lifestyle Levvel 7 represents.
Campaign Approach
Pre-RERA Launch Teasers: Created intrigue and buzz with a subtle reveal strategy via story ads and minimalist posts.
Social-First Creative Strategy: Leveraged the glamorous brand voice in captioning, paired with visually-rich carousel content.
Geo-targeted Digital Ads: Focused on premium localities, using aspirational messaging to tap into the right audience.
Influencer Collaborations: Partnered with lifestyle influencers to narrate personal interpretations of “A New Dimension of Luxury.”
Levvel 7
CLIENT
OUR ROLE
Digital Media
DATE
March, 2024
About the Campaign
Our Approach
Research & Insights
• Target Audience Analysis: We identified that PAGE 22's potential residents are discerning buyers who value aesthetics, functionality, and exclusivity in their homes.
• Market Benchmarking: Analyzed successful luxury residential brands to ensure PAGE 22's branding was both competitive and unique.
• Symbolism Integration: Focused on the concept of turning a new chapter in life, which aligns with the ethos of PAGE 22.
Tagline
"A new address like no other" — Highlights the exclusivity and modern living experience offered by PAGE 22.
Brand Story
PAGE 22 symbolizes the beginning of a new chapter in life. Just as turning a page unveils something new and exciting, this project offers a fresh perspective on luxurious living in Ahmedabad.
Outdoor Branding
• Billboards: Strategically placed in high-traffic areas with the tagline and logo to create awareness and curiosity.
• Building Wraps: Featured the logo and key visuals, reinforcing the premium identity.
Digital Presence
• Social Media Campaigns: Focused on the lifestyle aspect of PAGE 22, showcasing its unique offerings such as 3BHK apartments, 4BHK duplex penthouses, and exclusive amenities.
• Mobile App Icon: A clean, recognizable icon featuring the monogram ensured consistency across digital platforms.
Print & Promotional Materials
• Brochures: Highlighted the architectural design and premium features of PAGE 22.
• Hoardings and Invitations: Created excitement around the launch event, targeting the affluent buyer demographic.
Results
The brand identity successfully positioned PAGE 22 as a premium residential project, with widespread recognition among the target audience.
The cohesive application of brand identity across platforms built trust & strengthened brand recall.
Launch Success: Pre-launch registrations exceeded expectations, indicating strong interest from the market.