CLIENT
OUR ROLE
DATE
The Brief
Create an outdoor that doesn't just announce a project… but visually feels like Ganga itself.
Execution Prototype
We started with paper. Cut the curve. Tested light behavior. Simulated the ripple effct. Scaled it to real hoarding dimensions.
The Insight
Ganga is emotion. Flow. Movement. Energy. The hoarding must behave like water not just look blue.
Design Innovation
Custom hand-cut shape inspired by water flow
Curved LED strip embedded along the contour
Backlit wash to illuminate the base
Built to be visible from 300+ meters in night traffic
On-Ground Build
Fabrication team engineered the impossible curve
Curved metal frame + LED track
Seamless vinyl to handle the cut-out
Installed at one of GIFT City's busiest traffic points
The Results
A hoarding that doesn't look like Ganga it flows. Drivers slowed down. Pedestrians stared. Phones came out. We created curiosity before the project even launched
Impact
First-of-its-kind curved LED hoarding at GIFT City
Maximum Investors & night-time eyeballs
Brand recall boosted through shape psychology
Reinforced Kaavyaratna's "Ganga ki Lehar Apne Sehar" narrative