CLIENT
OUR ROLE
CGI
DATE
July, 2024

About the Campaign
Campaign Overview
The goal was to create a visually captivating CGI campaign that amplified Jade Blue’s store openings across six iconic cities: Pune, Indore, Jaipur, Hyderabad, Ahmedabad, and Bhopal. The campaign aimed to:
Boost brand visibility through iconic city integrations.
Drive customer engagement by leveraging recognizable landmarks.
Create a memorable promotional experience to enhance footfall in stores during the launch.
A CGI Spectacle:
Collaborating with Craywingz and Fresh Lime Soda and executed by CravStudios, the campaign seamlessly integrated Jade Blue’s signature clothing into six iconic landmarks using state-of-the-art CGI visuals.
Each video displayed Jade Blue’s stylish clothing as larger-than-life elements that interacted with landmarks unique to each city:
• Ahmedabad: Monumental garments adorned the iconic Sabarmati Riverfront.
• Hyderabad: CGI shirts floated dramatically around Charminar, blending tradition with innovation.
• Indore: The city’s famous Rajwada Palace became a backdrop for fashion-forward displays.
• Jaipur: The majestic Hawa Mahal served as a canvas for colorful designs.
• Pune: Vibrant CGI visuals highlighted the cityscape in harmony with Jade Blue’s styles.
• Bhopal: The Vidhan Sabha & Upper Lake came alive with floating clothing pieces, a grand opening.
Visual Approach
Landmark Integration: CGI rendered garments floated, wrapped, or hovered around architectural marvels, creating a surreal blend of fashion and culture.
• Color Palette: Each scene emphasized bold, vibrant hues reflecting the brand’s essence.
• Lighting & Textures: A focus on realistic textures and dramatic lighting ensured seamless integration with real-world footage.
Campaign Highlights
Cities Covered: Pune, Indore, Jaipur, Hyderabad, Ahmedabad, Bhopal.
Medium: CGI Videos designed for social media, outdoor screens, and in-store promotions.
Engagement Metrics
Impressions: [Insert Number]
Social Media Shares: [Insert Number]
Increase in Store Footfall: [Insert Number]
Brand Mentions: [Insert Number]