Elevating Jade Blue’s

Elevating Jade Blue’s

Brand Presence with CGI

Brand Presence with CGI

CLIENT

OUR ROLE

CGI

DATE

July, 2024

Jade Blue CGI Cover Image

About the Campaign

Campaign Overview

The goal was to create a visually captivating CGI campaign that amplified Jade Blue’s store openings across six iconic cities: Pune, Indore, Jaipur, Hyderabad, Ahmedabad, and Bhopal. The campaign aimed to:

  1. Boost brand visibility through iconic city integrations.

  2. Drive customer engagement by leveraging recognizable landmarks.

  3. Create a memorable promotional experience to enhance footfall in stores during the launch.

A CGI Spectacle:

Collaborating with Craywingz and Fresh Lime Soda and executed by CravStudios, the campaign seamlessly integrated Jade Blue’s signature clothing into six iconic landmarks using state-of-the-art CGI visuals.

Each video displayed Jade Blue’s stylish clothing as larger-than-life elements that interacted with landmarks unique to each city:

• Ahmedabad: Monumental garments adorned the iconic Sabarmati Riverfront.

• Hyderabad: CGI shirts floated dramatically around Charminar, blending tradition with innovation.

• Indore: The city’s famous Rajwada Palace became a backdrop for fashion-forward displays.

• Jaipur: The majestic Hawa Mahal served as a canvas for colorful designs.

• Pune: Vibrant CGI visuals highlighted the cityscape in harmony with Jade Blue’s styles.

• Bhopal: The Vidhan Sabha & Upper Lake came alive with floating clothing pieces, a grand opening.

Visual Approach

Landmark Integration: CGI rendered garments floated, wrapped, or hovered around architectural marvels, creating a surreal blend of fashion and culture.

• Color Palette: Each scene emphasized bold, vibrant hues reflecting the brand’s essence.
Lighting & Textures: A focus on realistic textures and dramatic lighting ensured seamless integration with real-world footage.

Campaign Highlights

Cities Covered: Pune, Indore, Jaipur, Hyderabad, Ahmedabad, Bhopal.

Medium: CGI Videos designed for social media, outdoor screens, and in-store promotions.

Engagement Metrics

Impressions: [Insert Number]

Social Media Shares: [Insert Number]

Increase in Store Footfall: [Insert Number]

Brand Mentions: [Insert Number]