Investment की

Investment की

Investment की

शुरुआत Shivalik के साथ

शुरुआत Shivalik के साथ

शुरुआत Shivalik के साथ

CLIENT

OUR ROLE

Billboards,

Digital Media

DATE

August, 2023

Investment ki Shuruaat Shivalik ke Sath Cover Image
Investment ki Shuruaat Shivalik ke Sath Cover Image
Investment ki Shuruaat Shivalik ke Sath Cover Image

About the Campaign

About the Campaign

Campaign Concept

The central theme of the campaign was "Investment की शुरुआत के साथ" ("With the Beginning of Investment"). This concept revolved around the idea of taking the first step towards a secure and prosperous future with Shivalik. The messaging focused on trust, future growth, sustainability, and positive returns—key factors that potential investors consider when making real estate investments.

Digital Video Commercial (DVC)

he highlight of this campaign was a powerful DVC titled "Investment की शुरुआत, Shivalik के साथ." This DVC featured real estate brokers and channel partners from Ahmedabad, the backbone of the city's property market. The brokers, known as the CP FAMILY, shared their experiences and how they have been a part of countless success stories, helping clients find their dream homes and offices.

The narrative emphasized the brokers' deep-rooted connection with Ahmedabad and the community they serve. The DVC portrayed them as more than just intermediaries; they were guides, confidants, and family to the people of the city. By aligning with Shivalik, these brokers presented new investment opportunities that promise a better future, stability, and prosperity.

Inverstment ki Shuruaat Shivalik Ke sath Cover Image 2
Inverstment ki Shuruaat Shivalik Ke sath Cover Image 2
Inverstment ki Shuruaat Shivalik Ke sath Cover Image 2
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Key Message

"We are the brokers or channel partners of Ahmedabad, and for years, we have participated in your joy when you find the perfect home or the perfect office for your business."

The campaign invited potential investors to trust in Shivalik for a variety of reasons:

•Bharose Pe (Trust): Shivalik's commitment to integrity and quality.

•Future Ke Liye (Future): Investing in properties that promise growth and stability.

•Sustainability Ke Liye (Sustainability): Projects that contribute to a greener and more sustainable future.

•Acche Returns Ke Liye (Good Returns): Ensuring profitable investment opportunities.

Results

The campaign was a resounding success, leading to a significant increase in inquiries and investment in Shivalik's projects. The DVC received widespread acclaim and earned us our first major industry award, establishing our agency as a creative force in real estate marketing.

Award Recognition

The DVC, "Investment की शुरुआत, Shivalik के साथ," won its first major award in the category “Best Internal Communication Campaign” by #AfaqsDigies, highlighting the creativity, emotional depth, and impact of the campaign. The recognition underscored the effectiveness of using a community-centric approach to real estate marketing, resonating with both investors and industry professionals.