CLIENT

OUR ROLE
Billboards,
Digital Media
DATE
March, 2024

Background
Ekaiva, a premier project under Reneev Developers, embodies luxury, exclusivity, and innovation. With its commitment to sustainability and forward-thinking design, the Ekaiva brand identity reflects the project's vision to create a distinctive presence in the real estate market.
Challenge
To craft a brand identity that:
Resonates with luxury and sophistication.
Represents the exclusivity and authenticity of the Ekaiva project.
Aligns with the project’s innovative and futuristic approach.
Maintains coherence and versatility across various brand platforms.
Solution
1. Logo Design
• Direct Project Representation: The Ekaiva logo mirrors the project layout, embedding its essence into the visual identity.
• Letter Integration: The logo ingeniously incorporates all the letters from the name "Ekaiva," enhancing memorability.
Solution
2. Colour Theory
• Wine Berry Background: Evokes luxury, sophistication, and reliability.
• Twine Elements: Symbolize wealth, success, and prestige, ensuring the logo stands out.
• Aesthetic Balance: Combines futuristic sharpness with soothing and fresh elements to appeal to a wide audience.
3. Typeface and Patterns
• Typeface: The Gilroy sans-serif font family was chosen for its sleek and modern design.
• Patterns: Brand patterns maintain consistency while providing creative versatility for artistic applications.
4. Voice and Tone
• Attributes such as luxurious, serene, dynamic, distinctive, sustainable, and innovative define the verbal identity.
• The tone is designed to communicate exclusivity and reliability, reinforcing the premium positioning of Ekaiva.
Results
• Strong Market Recognition: The distinctive logo and cohesive brand materials established Ekaiva as a unique and recognizable brand.
• Audience Engagement: The blend of futuristic and soothing aesthetics resonated with the target audience, driving engagement across platforms.
• Brand Longevity: The versatile and authentic design ensures relevance and adaptability for future branding needs.