CLIENT
OUR ROLE
OOH,
Digital Media
DATE
Dec, 2024
About the Campaign
Project Goal
To increase footfall, generate high-quality leads for property developers, and build massive visibility for the expo across offline and online channels with impactful on-site branding, crafted engaging digital visual designs, and ensured a cohesive promotional strategy.
Offline Branding & Promotion
• Local Hoardings & Billboards
• Over 30 prime-location hoardings showcasing the expo’s date, venue, and highlights.
• Estimated 1.2 million impressions over 4 weeks.
• Newspaper & Radio Buzz
• Featured print ads in 3 major Nashik dailies, reaching ~500,000 readers.
• Radio jingles aired 20 times daily on two popular FM stations for 2 weeks.
• On-Ground Activations
• Interactive kiosks in high-traffic malls and multiplexes, capturing potential visitor data.
• Engaging standees and banners at strategic city junctions.
Digital & Social Media Campaign
• Meta Ads
• Facebook & Instagram Ads targeted to Nashik-based property seekers, generating 5,000+ landing page visits.
• Google Ads
• Google Display Network ads run on real estate and finance websites.
• Social Media Promotion
• Regular creative and engaging reels and posts including multiple CGI reels on Instagram, and Facebook.
• Influencer Collaborations
• Partnered with 5 real estate and lifestyle influencers (total reach: 1.5M followers).
• Video tours and behind-the-scenes reels, collectively garnering 120,000 views and driving direct traffic to the event page.
Results & Highlights
50,000+ visitors
• 50,000+ visitors over 3 days (exceeding the initial target of 18,000).
• Average dwell time of 1.5 hours per visitor, indicating strong interest in the stalls.
14,000+ leads
• 14,000+ leads captured (online + on-site), a 45% increase compared to the last expo’s benchmark.
• 5,000+ high-intent leads identified for immediate follow-up by developers.
13M+ reach
• 2.1 million total impressions across Facebook, Instagram
• 45,000+ user interactions (likes, comments, shares, story views).
• 93.1% increase in followers.
• 61.9% increase in Facebook page views
95% satisfaction rate
• 95% of the 100+ developers and exhibitors rated the expo as “Excellent” or “Good.”
• 80% expressed interest in participating in the next edition.
200k+ influencer reel views
• Combined 120,000 reel views
• 700 link clicks
Media & PR Coverage
Featured in 10+ local and regional news outlets, including front-page mentions in major dailies.
• Garnered 3 TV interviews highlighting the expo’s success and attendee enthusiasm.