How we drove 50,000+ footfalls in just 6 days and generated 45% more leads than any previous Nashik expo.

CLIENT

OUR ROLE

Billboards,

Digital Media

DATE

Dec, 2024

About the Campaign

Project Goal

To increase footfall, generate high-quality leads for property developers, and build massive visibility for the expo across offline and online channels with impactful on-site branding, crafted engaging digital visual designs, and ensured a cohesive promotional strategy.

Offline Branding & Promotion

• Local Hoardings & Billboards

• Over 30 prime-location hoardings showcasing the expo’s date, venue, and highlights.
• Estimated 1.2 million impressions over 4 weeks.

• Newspaper & Radio Buzz

• Featured print ads in 3 major Nashik dailies, reaching ~500,000 readers.
• Radio jingles aired 20 times daily on two popular FM stations for 2 weeks.

• On-Ground Activations

• Interactive kiosks in high-traffic malls and multiplexes, capturing potential visitor data.
• Engaging standees and banners at strategic city junctions.

Digital & Social Media Campaign

• Meta Ads

• Facebook & Instagram Ads targeted to Nashik-based property seekers, generating 5,000+ landing page visits.

• Google Ads

• Google Display Network ads run on real estate and finance websites.

• Social Media Promotion

• Regular creative and engaging reels and posts including multiple CGI reels on Instagram, and Facebook.

• Influencer Collaborations

• Partnered with 5 real estate and lifestyle influencers (total reach: 1.5M followers).
• Video tours and behind-the-scenes reels, collectively garnering 120,000 views and driving direct traffic to the event page.

1. Digital Video Commercials (DVCs)

Two engaging DVCs were produced, using humor and relatable family scenarios to connect with the audience:

• DVC 1: "One Shot, One Home, One Car"

• Story: A mom fulfills her dream of a perfect home, the kid gets a dream car, and the dad takes the credit for it all.

• Execution: The video highlighted Shivalik’s enticing offers and the joy of upgrading to a better lifestyle during Diwali.

• Impact: Over 2.4 million views, sparking conversations about family aspirations.

• DVC 2: "Papa-Mummy Turn Beach Lovers"

• Story: With Shivalik’s "Buy a Home, Get a Vacation" offer, a family’s dream of owning a home and taking a vacation comes true.

• Execution: Scenic shots, heartfelt moments, and light-hearted chaos captured the audience’s imagination.

• Impact: Over 5 million views, with high engagement across social platforms.

Hoarding Design of Rise with Nashik
Hoarding Design of Rise with Nashik
Hoarding Design of Rise with Nashik
Hoarding Design of Real Rise, Real Opportunities
Hoarding Design of Real Rise, Real Opportunities
Hoarding Design of Real Rise, Real Opportunities
Flags Design for CREDAI Shelter
Flags Design for CREDAI Shelter
Flags Design for CREDAI Shelter
Enterance Hoarding Design For CREDAI Shelter
Enterance Hoarding Design For CREDAI Shelter
Enterance Hoarding Design For CREDAI Shelter

Results & Highlights

Footfall & Engagement

• 25,000+ visitors over 3 days (exceeding the initial target of 18,000).
• Average dwell time of 1.5 hours per visitor, indicating strong interest in the stalls.

Lead Generation

4,500 leads captured (online + on-site), a 45% increase compared to the last expo’s benchmark.
• 1,200 high-intent leads identified for immediate follow-up by developers.

Social Media Metrics

• 2.1 million total impressions across Facebook, Instagram
• 45,000+ user interactions (likes, comments, shares, story views).
• 20% increase in followers. 
• 20% increase in Facebook page views

Partner & Exhibitor Satisfaction

• 95% of the 100+ developers and exhibitors rated the expo as “Excellent” or “Good.”
• 80% expressed interest in participating in the next edition.

Influencer Activity Results

• Combined 120,000 reel views
• 700 link clicks

Media & PR Coverage

Featured in 10+ local and regional news outlets, including front-page mentions in major dailies.
• Garnered 3 TV interviews highlighting the expo’s success and attendee enthusiasm.