आपका घर तैयार है

आपका घर तैयार है

आपका घर तैयार है

OOH Campaign

OOH Campaign

OOH Campaign

CLIENT

OUR ROLE

Billboards,

Digital Media

DATE

March, 2024

ABH Developers Treeland Project Teaser Taiyar Hai
ABH Developers Treeland Project Teaser Taiyar Hai
ABH Developers Treeland Project Teaser Taiyar Hai

About the Campaign

About the Campaign

Objective

The goal was to introduce Treeland (By ABH Developers) as the go-to choice for nature lovers and promote the idea of a serene, eco-conscious lifestyle. The campaign aimed to generate interest and excitement about the project while creating a strong association with green living.

Teaser Campaign – "तैयार है"

•Message- "तैयार है" (It's ready)

•Focus- Intrigue and curiosity, subtly hinting that something grand and nature-focused was on its way.

•Platform- Facebook, Instagram, and large-format outdoor hoardings across key locations in Nashik.

Treeland Taiyar Hai Campaign Image 1
Treeland Taiyar Hai Campaign Image 1
Treeland Taiyar Hai Campaign Image 1
Treeland Taiyar Hai Campaign Image 2
Treeland Taiyar Hai Campaign Image 2
Treeland Taiyar Hai Campaign Image 2
Treeland Taiyar Hai Campaign Image 3
Treeland Taiyar Hai Campaign Image 3
Treeland Taiyar Hai Campaign Image 3
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4

Main Campaign – "आपका घर तैयार है"

Once curiosity had been built, the main campaign unveiled Treeland with the message, "आपका घर तैयार है" (Your home is ready).

Visual Storytelling

The visuals focused heavily on the serene, green environment of Treeland. We used drone footage and high-quality images to show:

•The abundance of trees and greenery surrounding the project, emphasizing its eco-conscious design.

•The 45+ amenities, such as yoga decks, walking trails, and parks, all reinforcing the idea of a peaceful, nature-infused lifestyle.

•The spacious homes, giving buyers a sense of luxury while being close to nature.

Outdoor Hoardings

Located at key junctions and highways in Nashik, the outdoor hoardings mirrored the digital campaign’s core messaging. High-traffic areas saw hoardings with large, clear visuals of the green landscapes and homes, with the bold caption "आपका घर तैयार है" emphasizing the project's readiness.

Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 3
Treeland Taiyar Hai Campaign Image 3
Treeland Taiyar Hai Campaign Image 3
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
Treeland Taiyar Hai Campaign Image 4
New Beginnings at Treeland: Where friendship blossom DVC for ABH treeland
Discover Treeland DVC for ABH Treeland

Impact

•Increased Engagement- The teaser campaign alone generated significant buzz, with a 35% increase in website visits and a surge in social media interactions.

•Lead Generation- The main campaign led to a 20% rise in inquiries about the project within the first two weeks of launch.

•Strong Brand Recall- Treeland became synonymous with nature-centric living in Nashik, positioning it as a top choice for homebuyers looking for eco-conscious homes.